KEY WORDS: postmodernity, convergence, globalization, simulation

The mass media, which has continuously been changing and developing, is a term referring to technologies used to reach broad audiences across the world. Due to these changes postmodernity was introduced in the 1960s, a new age in which we live. Convergence, as one of the main characteristics of postmodernity, would be the ability of accessing different types of media through one common, integrated platform, which makes it easier for us to share information more easily than ever. This merging of variety of media is in contact with globalization, which was mainly focused on economy. However, when it comes to mass media, globalization represents eliminating international boundaries and the connection between nations and multinational corporations that creates opportunities to bring them all together. Also, simulation is an important characteristic when we talk about mass media. It can be described as a representation of a false image in our social world. In other words, we are constantly forced to see this perfect world on all types of platforms which is actually nowhere near the real world we live in. It's something we encounter on a daily basis and think we are supposed to look up to and live up to, which should not be the case.

Comments

Popular Posts