Homework WK4

 FORM – Form is a prominent rhetorical structure in texts. It can refer to several things, shape, appearance, performance, even a pattern of something. According to Burke, there are four general varieties of form: progressive form, repetitive form, conventional form, and minor (incidental) form.

GENRE – A genre is a class or constellation of messages that have some common characteristics: formal, substantive, and/or situational. Its purpose is to help us categorise certain works of art, like books, movies, music etc.

RHETORIC – Rhetoric is the art of persuasion, either in speech or in writing, which originates from Ancient Greece. It operates with symbols or techniques that influence how the audience thinks and feels. All media products are rhetorical.

DOXA – Doxa is an unquestionable knowledge or belief, also known as “common sense”. It is part of the culture. It supports certain ideologies.

INTERPELLATION – Interpellation is one of the four ways how ideology structures our social world. It is a process by which certain individuals are turned into ideological subjects, making the individuals just a collection of ideologies, it is our identity.

OTHERING – Othering is a form of representation of race in media, it is the process of marginalizing the minorities by defining them in relationship to the white race, aka the majority. Othering is treating people from another race differently from the race one belongs to. Othering often implies that the white race is superior to the others. It can manifest in the media through difference and exoticism.

AMERICAN DREAM – American Dream is an ideology, an assumption that hard work leads to success regardless of where the person was born, which class were they born into, or the person’s race, it implies that success is measured in material goods and wealth. This belief suggests that hard work and prosperity are the key to happiness.