Spectacle, Superstructure, Synergy, Objectivity, Information Bias, Political Bias

Spectacle - a shocking and sensational event, which is a useful marketing tool that media utilize in order to achieve maximal profit.

Superstructure - a term used in Marxism for describing leading ideas of society such as religion, law, politics, education, and media. Such ideologies are directly connected to the economical situation in the era they are present in.

Synergy - a strategy that involves the cooperation of multiple companies for the purpose of creating a product of higher quality that would, consequentially, enlarge their profit.

Objectivity - striving (especially in the field of journalism) to interpret an event fairly by focusing only on facts, thus excluding personal beliefs or emotions while reporting. It was due to Lippmann's efforts that this ideal was widespread in journalism after World War I.

Information Bias - any misrepresentation of facts that results from mistakes made while collecting or handling information. We can distinguish four different types of information biases that include dramatization, personalization, fragmentation, and authority disorder. 

Political Bias - refers to intentional misuse of information by a news organization in order to represent political parties or candidates in either a positive or negative manner, thereby influencing the general opinion of people regarding the political situation.