WK4

 

FORM: Represents the need for a logical sequence in narrative. It is used to create anticipation because we desire to know what comes next. There are four types of form:

1.      progressive form – a step by step form of storytelling

2.      repetitive form – repeating behaviors

3.      conventional form – classification using shared conventions

4.      and minor (incidental) form – literary devices.

We can see these forms from movies and books to even YouTube videos depending on genre.

 

GENRE: Stylistic classification of text based on shared attributes. We notice genres in almost every type of media and we probably have our own favorite depending on the medium.  Sometimes like in the case of Taylor Swift’s new albums we can see discourse on how genres like indie and folk are tied to a certain class even. Though genres are not strict and are subject to change, they serve as guides and help in categorizing work.

 

RHETORIC: The art of persuasion present in all media. Using certain symbols and techniques to influence the consumer into a certain way of thinking or feeling.

 

DOXA: From the Ancient Greek word meaning “to seem” or “to appear”, Doxa represents a commonly held belief or popular opinion. They often vary from culture to culture - for instance in China it is popular to believe drinking hot water is extremely healthy and can help with illness. One common in Serbia that I have experienced multiple times is that a woman shouldn’t sit at the corner of a table because she will never get married. :(

 

INTERPELLATION: The process with which we internalize ideas in our culture. It is an unconscious process that can subject us to different ideologies – we ourselves becoming a mass of different ideologies of our culture.

 

OTHERING: The separation or “othering” of people based on their difference. A tactic used often used by politicians to further a divide often based on class or even race and sexuality. Something media also uses for appeal for the majority (in America often the white population) by making the othered minority either into a certain caricature or presenting them as something exotic (dehumanizing them in the process).

 

AMERICAN DREAM: The idea that anyone can achieve greatness with the right amount of effort. It relies on the idea that society it takes place in has few barriers which is a false dream often pushed in the US and is used as a tool by the wealthy to undermine the struggles of the lower class.