The Unberable Ease of Depoliticization

     In the article written by Sonja Lebos we are faced with all of the terrible consequences of capitalist society in which money, the primary goal, is much more important than historical or ethical values. This ugly truth is, unfortunately, just a common occurrence in the western countries where corporations choose any means they see as the most successful ones in bringing them income. Throughout the article, we are provided with many examples of marketing which exploits significant parts of Yugoslav history and culture because they have the power of making profit as they are new and exotic to the eyes of Americans. 

    For instance, a website dubbed Yunicorns is modifying Yugosloav legacy, that rests on wars, blood, and tears of six nations, devaluating it of its meaning to fit the frame of magical, fairytale-like, and surreal, thus clearly stating that earnings carry greater importance than compassion and humanity. Another example of such a hideous marketing strategy is the campaign carried out by the company called Valley Eyewear which used Jasenovac flower as an artistic background of their photographs, thereby ignoring its true meaning and showing disrespect to thousands of people whose suffering it honors. 

    However, the previously mentioned instances are not the most horrifying ones. What is even worse, well-educated individuals like Jan Kempaneares and Willem Jan Neutelings tend to represent the monuments of a foreign country only as aesthetic even though they should be the experts who recognize the real value of art that paints a picture of the past of a culture. 

    Taking everything into consideration, we can only conclude that nothing besides money matters in capitalism. And it seems like the biggest difference that separates the working from the ruling class is the sense of morality.