Understanding Key Terms 2

 Karl Marx is one of the founders of marxism - the theory which basically states that society's classes are the cause of struggle and that society should have no classes. We are all more or less aware that mass media serves as a profitable source. Everything done in the media - is done in favor of maximization of the profit. Superstructure includes the social consciousness encoded in institutions such as religion, government, politics, education, law, art and media which represent the material status of a society. Big corporations handling the media are making money of everything they push onto the audience, and as if that isn't enough, they also make money of everything that comes after that. Not only they gain money of every Harry Potter movie, they also gain money of every Harry Potter themed T-shirt, pencil, cup, pillow - anything we buy. Reading about this synergy concept kinda made me sad, because I felt stupid for ever being a huge fan of something. Celebrities being present in media has for a long time been a huge source of money for the media, today more than ever before. Using celebrities as a way to lure the audience can be done through spectacle. Scandalous domains of a certain event or context are used for creating spectacles. Objectivity is something that media does or does not use while feeding us with news daily. Unfortunately, I believe it's mostly >doesn't<. A lack of objectivity is connected to information and political biases. Journalists give us the most "juicy" info, often out of context, or changed and enhanced so as to appear more interesting, therefore losing their objective view. Political bias is a similar thing - media pushing the information that is connected particularly to their political group. Of course, by doing all of these things, media has the possibility to brainwash us all, to affect our views and attitudes, but I want to believe that this is possible only as much as we alow it to be. At the end of the day, we are still the ones who have the freedom to choose what to read and what not, and freedom to switch the TV off whenever we want to.